Challenge: Creation of a Task Force to reposition and increase the sales of a key pharmaceutical product.

Creation of a national task force focused on a strategic project with the purpose of repositioning  a key pharmaceutical product. Developing operating synergies and ensuring constant exchange of information between colleagues of adjacent regions.

Proactive cooperation between headquarters (marketing and management) and the different geographies. Teamwork development between area managers and their sales representatives.

Promoters of the projects:
Mónica Ruspa (Sales Support Department)
Emiliano Locatelli / Roberto Ghirardi (Sales Directors)
Nicola Cadei (Division Director)

Back to Impact on Customers