Challenge: Reorganization of Distribution Channels and Sales force

Support of the Sales Directors in the reorganization of the trade channels and its sales force to move successfully from product sales to channel sales. Proactive collaboration and coordination between key departments: sales, marketing, trade marketing, administration and logistics. Successful implementation of the new business model, definition of new roles and identification of operating issues thanks to a much more effective cross-BU collaboration.

Promoters of the project
Franco Ferrarini (MD)
Marco Ciròn (Sales director)
Paola Giacomello (Head of Training)

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