Global Project for Targeting New Business

Program designed ad hoc with the following goals:

• Implement a common sales process and management of large accounts with standard processes and methodology globally
• Create competitive differentiation with a commercial approach of excellence, to facilitate the customers’ decision making process in favour of KAL Tire.
• Aim high in our level of contact and relationships with customers, and redesign the content of our commercial conversation with impactful value propositions
• Ensure that customers experience the corporate Values of KAL as distinctive elements, throughout the entire sales process before buying.
• Make our sales approach a global competitive strength.

Project promoters:
Dan Alan (Global Head of the Mining Tire Group division)
Bob Bennet (Ops director Canada)
Alex Vitale (Head of Global Sales)
Pedro Pacheco (Ops director Latam)

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