Sales DNA provides leaders with an “ideal sales success profile” against which to compare the current skill level of their team. The findings identify skills gaps on which leaders can focus individual coaching, and help design a customised sales performance improvement program. Subsequent Sales DNA Reviews track the progress of implementation.

Customer Issues

• Lack of a common definition of the competencies required to succeed in sales in your business environment
• Ineffective people development and training, not focused on closing specific team and individual skill deficits
• Costly recruiting mistakes because interviews are not based on a company-specific sales competency profile

Solution Overview

• Development of a company-specific gene-chart outlining the sales competencies required for success
• Individual scorecards – based on self- and management assessments – highlight skill gaps to be addressed
• Sales Force Dashboard highlights organisational competency gaps and the focus for improvement
• Sales Leader Enablement to coach more effectively and improve recruitment interviews

Benefits

• Better results from sales team by addressing individual skill gaps through education and ongoing coaching
• Subsequent training is fully integrated into a cohesive sales performance improvement program
• Measurement of how well training is adopted and applied by the sales force
• Fewer hiring mistakes

Strengths

• Broad and deep experience about the competencies required to generate and win new business
• Sales DNA® competency profile is 100% tailored to the requirements of your business and industry
• Leadership enablement with full knowledge transfer to ensure fast ROI and long-term sustainability
• Program facilitators can focus workshop coaching on each individuals specific improvement areas